Case Study
Finding the Silver Lining: Timeless Interior Design Editorial Shoot for Ashley Martin Home
Florida-based design firm Ashley Martin Home (AMH) creates timeless interiors that are as livable as they are beautiful. To capture the magic of their timeless interior design style, AMH teamed up with NativeHouse for a 2-day interior photography shoot.
Featured in Architectural Digest
A Lofty Goal
The goal of this shoot was twofold. AMH wanted to showcase the style and personality of their client’s home and curate an image collection that would help to pull in clients with bigger budgets, garner attention for awards, and press features, and build a collection of digital assets to use in their marketing. Looking for more than just a pretty picture, AMH came to the shoot ready to elevate their brand – and NativeHouse came ready to deliver.
Stormy Skies Ahead
It should come as no surprise that lighting is a vital piece of any photoshoot. What did come as a surprise, however, was a major storm that swept through the area during the shoot. Amy adapted seamlessly to the unexpected change, using off-camera lighting techniques to simulate natural light and ensure the images captured the warm and inviting space.
Mission Accomplished
Despite the challenges faced along the way, the outcome of this shoot went beyond the client’s expectations. The final image collection served as a beautiful representation of the timeless interior design style of AMH, even capturing the attention of Architectural Digest and earning placement in a digital feature.
Lessons Learned
No matter how prepared we try to be, there is always room for the unexpected to throw a wrench in our plans. Whether that looks like stormy skies or something else entirely, NativeHouse is ready to adapt and find the silver lining.